News
16 June 2011
ITALPOLLINA SPA AMONG INDUSTRY LEADERS SHAPING EUROPEAN MARKET FOR “BIOSTIMULANTS”
Until now, there has been no voice in Brussels for an emerging class of agricultural inputs, the so called “Biostimulants”. ITALPOLLINA is working to change this and has joined a consortium of likeminded companies and trade associations for the purpose.
“Biostimulants” are demonstrated to enhance plant nutrition, improve plant health, improve soil fertility and generally create favourable growing conditions and plant resistance to stress, but do not easily fit into traditional definitions of fertilizers or crop protection products.
Our products are referred to by various terms – including “biostimulants”, “plant growth enhancers”, “yield enhancers”, “plant strengtheners” and others. Fundamentally, they help improve crop efficiency and resilience. However, existing national and European regulations on agricultural inputs are illadapted to their defining characteristics. As a result, we face a fragmented market, with registration procedures and market entry conditions varying significantly from one European Union country to another.
Confronted with this situation, “biostimulant” suppliers from across Europe have joined forces to create a consortium to participate proactively in relevant regulatory discussions with a view to the creation of a robust European market for their products.
The Founding Members of the consortium are:
• AgraQuest
• Agrinos AS
• Arysta LifeScience Corporation
• Biolchim SPA
• Green Has Italia SPA
• ILSA SPA
• Isagro SPA
• Italpollina SPA
• Sicit 2000 SPA
• Tradecorp Internacional
• Valagro SPA
Inquiries regarding ITALPOLLINA’s participation in the consortium, please contact info@italpollina.it.
The secretariat of the consortium will be provided by Prospero Communications, an independent consultancy based in Belgium, working to inspire resilient leadership in sustainable agriculture.
Inquiries regarding the consortium can be directed to Arnaud Cayrafourcq, Managing Partner (arnaud@prospero.be, tel: +32 475 89 15 93) or Kristen Sukalac, Partner & Senior Advisor (kristen@prospero.be, tel: +33 6 99 51 94 34).
* * * * *
PROSPERO is an independent consultancy working to inspire resilient business leadership in sustainable agriculture. We help organizations work with change today and prepare for the disruptive demands of tomorrow.
Prospero provides evidence-based solutions that work in the real world and address the human dynamics and diversity in organizations to enable sustainable business success. Since 1999, our research, strategies and integrated change and communications programs have been helping leading multinationals, trade associations and non-profits to cultivate change and harvest value.
